Credit debt Fannie Mae underwriting policy targets mortgage fraud but also stops young couple with good credit from grabbing the keys to their new home.
Did you know Fannie Mae policy could keep you from buying a home...even though you have good credit?
Maurice Roberts and his wife found their dream home.
They have 20% to put down.
They have W-2 verifiable income.
They also have good credit.
Should be a slum-dunk, right?
That’s what Maurice and his wife thought until their mortgage professional called them with some strange news.
If you want to buy or sell a house in or around Sarasota, FL, please call me. What crazy credit issues have you battled? What did it take to overcome them? Scroll down to leave a comment or ask a question.
Click credit debt now to find out why you should not dispute INACCURATE credit information if you’re in escrow to buy a home.
First of all it has to be remembered that you should really understand the basics of SEO first before you start selling your services as an expert. True, with SENuke you can blast people to the top of the SERPs with very little SEO nous, but if you’re dealing with customers then you’re eventually going to meet one with some pissant little IT twerp that’s going to call your bluff. Luckily, this is easy, just read up on seobook or something and you’ll be OK.
Then realise the place SENuke has in your SEO weaponry. The things that it does are the things you would do anyway in an SEO campaign, it just automates the bejeesus out of it. This is a good thing but don’t get complacent – spend that time you’ve saved on creating really good articles and spinning them to 80% unique. Although it’s easy to ‘spam’, try not to. Go in and customise some of those accounts it’s set up, it’ll only take an extra few minutes.
I knew lots about SEO before I found SENuke and I used to outsource a lot of the drudgery, now there’s no need and you should see the software as your personal ‘E-lance’, only much cheaper.
How to sell then?
1) – Get yourself a website and start promoting it like crazy for local searches. For example “your town” + “SEO”. Shouldn’t take long unless you live in New York or something. If you do live in a large city that’s already well served by SEO companies, go for a local area or look for other things you could optimise for. Maybe you could specialise in property companies. You know the deal, niche is best. What you’re looking for here is a term that you can show your prospective customers that you know your stuff.
2) – Go for the ‘local search’. ‘Butcher + your local area’, ‘Chair sales + your local area’ etc. These are the sort of terms we want to try to get because they’re usually easy, but you need to persuade people and that’s where you need your sales head.
3) Selling. Hardest thing ever if you try to ‘sell’ so don’t. The biggest mistake a salesman makes when a customer asks a question is answering it. You should NEVER go to a customer and say “hey, you could earn a fortune if you’re number one for…” Instead you should try to persuade them that SEO isn’t for them, then let them fight to get you to sell to them. Here’s an example…
I go to see a customer and they say “we need some SEO on our website, can you help?”
Most green horns say “Yeah, I can get you into the top ten for your keywords, it’ll cost about 350 a month”.
Here’s what you should say : “You need SEO? Really? Do you actually make any money on the web?”
Then watch as the client justifies your time for you. Unless they say “well, no actually, we don’t” in which case you can say “so would SEO really benefit you? I mean, it’s expensive, you need to make sure you get your money back”.
You will probably be the first salesman that’s ever said this to them and they will immediately trust you. Dig down and keep going until they sell to themselves. Don’t mention price until it’s the very last thing. If they say “how much does SEO cost” right at the beginning, say “wow, sounds like price is important to you, have you had issues in the past with expensive suppliers?”
Get the idea?
By the way, don’t wait until you’ve done your website or got to top ten for your own searches, just go and sell straight away. In two years of doing this not one customer has asked to check my credentials or asked for examples.
4) – Part of ’3′ really, but you need to make it very clear that there are absolutely positively no guarantees with SEO. They may spend all that money and get totally nowhere – that’s the fun of Google. Many people tie customers in to a 6 or 12 month contract, I don’t. I say “this is going to take time and it might be anywhere from 3-8 months before you see a big difference, however, there’s no contract, cancel at any time”. They won’t.
5) – Over-deliver. SENuke makes the rest easy. You can do in one day what would have taken a week manually.
There’s lots more to it, but the above is currently netting me 7K Sterling (uk) a month and I get at least one new customer every month spending 250-650 a month. There’s the odd ‘mates rates’ job that I do for £100 (dead easy searches that take about an hour), but mostly I can pick and choose my customers.
That’s it! Having written this I will finish that e-book, maybe it could be a special for SENukers!
